Don’t pay for the Internet with your personal privacy

Building an open source protocol for exchanging data in a fair and open way

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The free internet has a big problem

60%

Market controlled by duopoly

1/3rd

Ad-Tech costs are unattributed

28%

Web traffic is from bots

Fractal is an open source zero-margin protocol that defines a basic standard to exchange user information in a fair and open way ensuring a high-quality version of the free internet

Data Commons

Open-source protocol to facilitate data commons by establishing a privacy-enabled infrastructure for users to share and monetize their data

Fair Market

An incentivized system built on trustless and transparent infrastructure to ensure the best possible outcomes for users, publishers, and advertisers

Data Union

 Increasing data quality and campaign outcomes through strategic targeting whilst leveraging advanced technologies to assure user’s data privacy

Bruce Pon

Co-Founder of Ocean Protocol

@Brucepon

Building an open-data industry

In the first episode of “Information & Value,” we invited Bruce Pon, Co-Founder of Ocean Protocol, who aims to equalize the opportunity to access and monetize data. Bruce talks about the technology which lets you align information and value, he explains how to make the adoption happen, and how industry players can profit from the un-siloing of data.

Ingo Rübe

CEO of Botlabs and Founder of KILT Protocol

@Ingoruebe

How to build an open web

In this episode of “Information & Value” series, we invited Ingo Rübe, CEO of BOTLabs and founder of KILT Protocol, to discuss the driving factors for the success of an open-source project. Ingo talks about a free internet and the ways to build a community around an open-source project.

Aurel Stenzel

Former COO Adjust

Aurel's LinkedIn

Data privacy in the free internet

In the fourth episode of the Information and Value series, we invited Aurel Stenzel, Co-Founder of the SINE Foundation and former COO of Adjust, to discuss how to integrate data privacy in the free internet. Aurel talks about mobile data traffic of Web 2.0 and how we can maintain data privacy while still giving publishers the possibility to monetize on data commons.

Fabian Vogelsteller

CO-Founder of Lukso

Glimpse of Web 3.0

In this episode of “Information & Value” series, we invited Fabian Vogelsteller, a pioneer in the Ethereum ecosystem and creator of the ERC 20 standard. Fabian talks about the current challenges faced in the Web 2.0 landscape, how web 3.0 facilitates control to users over their data, and what a decentralized infrastructure of the free internet looks like.

Dr. Else van der Berg

Head of Policy & Product Strategy of Datawallet

Building an open-data industry

How to comply with GDPR using a blockchain? At heart, both want the same: Data Security, Data Privacy, transparency, but they are conflicting elements. Moreover, let's dig deeper into digital feudalism, de-platforming of powerful people, trading stops, and how the startup community is perceiving different laws on data governance.

News on the Blog

Fractal Milestones

2017

Fractal is founded; Ocean Protocol becomes the first customer

2018

Coparion and Innogy invest | Sovrin and XAIN join Fractal | Fabian Vogelsteller joins as advisor | DID collaborations

2019

Fractal opens an entity in Singapore | First fully-automated authentication process | KILT Protocol joins as a client | Community grows to 25K users

2020

Collaboration with Polymath | Conceptualization phase of Fractal Protocol begins | Community grows to 125K users

Q1 2021

Approved to join the Polkadot Venture Network | Ingo Rübe (KILT Protocol) joins our team of advisors | Fractal Protocol announcement

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Founders and Leadership Team

Advisors

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Clients that trust us

The Fractal Ecosystem

For Users

The Fractal Protocol offers rewards to users for sharing and verifying their data. Through innovative user incentives, the Protocol facilitates users to monetize their data for financial gains whilst ensuring maximum privacy and security to their information. The Protocol also captures staking opportunities for users to maximize their reward potential in exchange for attested data. 

For Publishers

The Fractal Protocol addresses power imbalances in the current landscape by establishing data commons, democratizing the access and availability of data. Publishers can leverage valuable and verified user data to win higher bids for ads at auctions. Publishers can access their attested data sets to effectively monetize their traffic and customize ads based on the target audience.

For Advertisers

The Protocol offers a more strategic approach for advertisers to reach their target audience. By leveraging advanced technological tools, the Protocol facilitates performance-driven engagement to advertisers campaigns. The Protocol ensures transparency and provides resistance towards ad-fraud by leveraging blockchain technology.

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